– Norwegian Cruise Line (NCL), the innovator in global cruise travel with a history of breaking boundaries, today announced it will sail into the Metaverse with the launch of the cruise industry’s first collection of NFTs, adding to the Brand’s legacy of pioneering firsts.
NCL will offer a collection of six NFTs for auction and sale to celebrate the launch of the Company’s cutting-edge Norwegian Prima Class on Wednesday, 13 April 2022, at 9 a.m. ET on NCL’s soon to launch online NFT marketplace. The NFT art pieces were created by Manuel Di Rita, widely known as “Peeta,” the Italian artist who designed the hull art on the record-breaking Norwegian Prima and her sister vessel Norwegian Viva. 
The first of the six art pieces will be auctioned at the starting rate of USD$2,500, with the remaining NFTs sold for prices beginning at USD$250. The winner of the auction will be awarded a balcony stateroom on one of Norwegian Prima’s inaugural US voyages, setting sail from NCL’s beautiful new PortMiami terminal in Miami, Florida - the Cruise Capital of the World.
“We are so excited to partner with Peeta on this first for our brand and for the industry,” said NCL President and CEO Harry Sommer. “Peeta is a talented artist who has brought the magic and beauty of the ocean to our ships, so we are happy to share this with our guests and to donate the proceeds of this new venture to Teach For America, an organization and a cause very near and dear to our hearts.”
The first piece in the NFT collection resembles the captivating hull art on Norwegian Prima, offering the lucky buyer an opportunity to own a piece of the beautiful Norwegian Prima for years to come. The additional five NFT pieces showcase some of the innovative 3-D designs often depicted in Peeta’s works and will be on display on board Norwegian Prima, including in the ship’s spectacular three-level Penrose Atrium.
“We strive to adopt the most cutting-edge technology at Norwegian Cruise Line and strongly believe that providing our guests the opportunity to own digital assets that connect them with an unforgettable cruise experience is an essential step forward,” said Scott Piccolo, Chief Digital Experience Officer at Norwegian Cruise Line Holdings (NCLH). “We are incredibly proud to work with Peeta on the cruise industry’s first ever NFT collection.”
All proceeds from the NFT auction and sales will be donated to Teach For America. Teach For America finds, develops, and supports a network of leaders who expand opportunities for children in classrooms, schools and every sector and field shaping the broader systems in which schools operate.
Launching in August 2022, Norwegian Prima’s Christening voyage will depart from Reykjavík, Iceland, and will feature a performance from the ship’s newly announced godmother, global popstar Katy Perry. During her inaugural season, Norwegian Prima will offer voyages to Northern Europe from Amsterdam; and Copenhagen, Denmark beginning 3 September; and Caribbean itineraries from Galveston, Texas; and Miami and Orlando in Florida commencing from 27 October.
For more information or to book a cruise with NCL, please contact a travel professional; call NCL in Australia on 1300 255 200 or in New Zealand on 0800 969 283; or visit www.ncl.com
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