UXURY CRUISE LINE, CUNARD, ROLLS OUT BIGGEST BRAND CAMPAIGN TO DATE IN AUSTRALIA
 
 SYDNEY, Australia: Luxury British cruise line, Cunard, is eager to get in front of its audience Down Under to help reignite the excitement amongst new and existing passengers.
 ‘The Fine Line’ campaign is Cunard’s most prominent advertising campaign to date, and has been brought to the market by Sydney-based media agency, This is Flow, and UK-based creative agency, the7stars.
 In a bid to grow its appeal in the Australian market, the campaign will see a heavy media presence to support the launch.
 Cunard is launching a new TVC with spots across the Australian Open on Channel 7, Channel 9, Channel 10 and SBS, as well as catch Up TV, digital and social media.
 Aptly named ‘The Fine Line’, Cunard’s 30-second hero TVC showcases the way Cunard pays precise attention to detail and finer things in life, demonstrating how a myriad of small differences delivered with attentive care are what makes Cunard distinctive.
 Unique Cunard moments
In the advert we see the iconic Bellboy demonstrating Cunard’s White Star Service as he makes a series of small adjustments that in turn seamlessly link to guests elsewhere revelling in the bliss of uniquely Cunard moments.
 The full-funnel campaign will be supported by a range of visual assets, rolled out across major Australian print and digital titles including The Australian, Traveller, Qantas Magazine and Gourmet Traveller.
 “We’re very excited to be launching this campaign to the market after navigating a challenging two years for our industry. Cunard is looking forward to reenergising and reigniting the cruising experience in Australia, and this campaign will help us do exactly that”, Katrina McAlpine, Cunard’s Commercial Director, ANZ.
 Cunard have invested heavily in this campaign which will run throughout the year.
 Fourth ship on the way
The campaign comes at a pertinent time as Cunard gears up to reveal its fourth yet to be named ship in early February.
 Agencies:
Working on the campaign from Sydney’s This is Flow includes Jimmy Hyett, Matt Papasavva and Lauren Pearce.
 Cunard campaign leads include Angus Struthers, David Milo Jones, Clementine Hodgin-Culver and Mika Paech.
 UK creative agency leads from the7stars include Giles Smith, Barnaby Girling and Nathan Church, Callum Johnston, Suzi Napier and Jake Ainsworth.
 
Link to campaign video: https://youtu.be/JKSOd3O6gCo
 
 

-Pictured are the Cunard Queens Mary, Elizabeth and Victoria

About Cunard:
Cunard is a luxury British cruise line, renowned for creating unforgettable experiences around the world. Cunard has been a leading operator of passenger ships on the North Atlantic, since 1840, celebrating an incredible 181 years of operation. A pioneer in transatlantic journeys for generations, Cunard is world class. The Cunard experience is built on fine dining, hand-selected entertainment and outstanding service. From five-star restaurants and in-suite dining to inspiring guest speakers, the library and film screenings, every detail has been meticulously crafted to make the experience unforgettable.
There are currently three Cunard ships, Queen Mary 2, Queen Elizabeth and Queen Victoria with destinations including Europe, the Caribbean, the Far East and Australia. In 2017, Cunard announced plans to add a fourth ship to its fleet.  This investment is part of the company’s ambitious plans for the future of Cunard globally and will be the first time since 1998 that Cunard will have four ships in simultaneous service. Cunard is based at Carnival House in Southampton and has been owned since 1998 by Carnival Corporation.